Benefits of Location-Based Marketing for Business

Location-based marketing aims to contact your target demographic at the appropriate time and in the right place. People have long known to strategically focus on specific locations suitable for their business. Therefore, this is not a new strategy. Your company may now benefit from location-based marketing due to the increase in mobile devices, internet accessibility, and targeting technologies. Location-based marketing has been beneficial for every type or kind of business, from large-scale companies to small-scale companies. With its most advanced technology and tools, Intuizi is one of the prominent platforms known for its location-based marketing strategies. Many benefits of location-based marketing make its plans more popular and convenient. Some of the most significant benefits of location-based marketing are as follows.

• Improving Customer Experience

Marketers employ location-based marketing to modify online experiences for customers while they travel and go about their daily activities and content customization, which improves the user experience on its own. You may, for example, configure websites to display specific information based on the location of customers, such as your nearest retail store. This method simplifies consumers’ interactions with your marketing content by eliminating the need for them to hunt for a certain location, discount, or other pieces of information. Instead, it’s right in front of them.

• Cost-Effective 

The number of mobile users is increasing significantly, making location-based marketing strategies more cost-effective. It’s one of the finest marketing investments you can make for your marketing plan because it starts at a reduced cost and is a highly focused notion. Marketers may use location-based advertising to create new performance models like cost-per-visit advertising. That implies you only get paid when people come into your shop. It raises your return on ad expenditure once more.

• Increase in Foot Traffic

One of the best aspects of location marketing is that it uses your smartphone data to help consumers get the most out of their apps. The primary goal of marketing is to bring in both old and new clients. As a result, it’s reasonable to claim that location-based marketing is effective since local branding caters to your demands. More precise and personalized, location-based marketing definitely increases foot traffic in stores and malls. With its effective strategies, Intuizi can help you boost your foot traffic. 

• More Personalized Approach

As location-based marketing uses location data, ads, alerts, and push notifications are more personalized and precise than random ones, driving more purchases and visits. Personalization and precision make the marketing strategies smarter and work. Intuizi uses AI to get insights into audiences’ interests and behaviors, taking personalization to the next level.

• Increasing Purchase Decisions 

Marketers use location based-marketing strategies in serving person-level content to customers who are in strategic physical places and hence more likely to make a purchase. Geo-targeting data can assist enhance marketing efforts in the future and refining current initiatives. Take, for example, geographical data such as foot traffic patterns—marketers may utilize this knowledge about where, how, and when target consumers purchase in the future to design new, more successful targeted campaigns.

Next, marketers can then apply the insights they get from the data to the next campaign, making the campaigns more effective and efficient.

• Reducing Customer Churn

Location-based marketing helps you identify and reduce churn rates, or customers who do not come back. With location-based marketing, you can use the data to identify locations that are losing customers. Once you identify the locations, you can offer incentives to retain customers, such as offering discounts on items or free delivery.

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Intuizi is a leading location-based marketing platform. We provide the best in-store experience for brands and retailers. We are an award-winning technology company with over a decade of experience. We have worked with leading brands such as, Walmart, American Airlines, Uber, and many more.

We are a customer-centric company. We work hard to understand your needs and make sure you are happy with our services.